CATCH

Project completed for UCLA Extension UX course. Designed to consolidate online orders.

Mission: To create a better online shopping experience.

Challenge: eCommerce, mCommerce, and online shopping in general are growing, but the processes of the current system are not providing the optimal customer service.

Strategy: Create a way to simplify receiving packages

Key Insights: Buying is easy. Receiving—not always. People have the most issues post-purchase.

Needs:
‣ Easy to use that will keep post-order process more organized and efficient.
‣ Ability to keep track of and delivery dates.
‣ Allow SMB’s to provide the same quality services.
‣ Information to translate from desktop to mobile smoothly and efficiently.


Research:

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Research showed the rising prevalence of all types of online shopping and transactions. Emphasis on customer retention.

Significant quotes from user interviews during research.

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Outline of potential site map. Importance of organizing information in clear and concise manner.

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Writing a intuitive and logical user flow for app.

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Highlights of potential business model. How CATCH app would fare better than competitors.