Food Bracketology

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Project completed for UCLA Extension UX Research course.

Inspired by Nate Silver and FiveThirtyEight's 2014 Burrito Bracket, I conducted a user experience research study on how to improve online restaurant recommendations.

The study took an in-depth look at the eating patterns and decision-making process of millennials and compared the listicle and the bracket. The goal was to test one content strategy against another to see which created better engagement.

Here is the link to the full presentation.

Full report available upon request.